Google Ads has been the backbone of our agency since 2008, and we've heard every misconception going. With AI Max now rolling out across all Search campaigns, the gap between what people think Google Ads does and what it actually does has never been wider. We tackle 13 of the most persistent myths — from "you need a massive budget" to "just set it and forget it" — and explain what's really changed in 2026. If you've been putting off Google Ads, the reality might surprise you.