<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Gregory Marketing Expert PPC Management]]></title><description><![CDATA[A trusted PPC marketing company since 2008, driving online growth with expert campaigns and proven ROI for UK businesses.]]></description><link>https://www.weoptimise.ai/ppc-blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 18 May 2026 21:01:00 GMT</lastBuildDate><atom:link href="https://www.weoptimise.ai/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Search 2.0 - The Rise of Ai Answer Engines and Their Impact on Search ]]></title><description><![CDATA[Search engines have long been the gateway to information on the internet. Over the years, they evolved from simple keyword matching tools to complex systems that understand context and user intent. Now, a new wave of technology is reshaping how we find answers online: AI answer engines. These systems go beyond traditional search by providing direct, concise answers instead of just links. This shift is transforming the search experience, making it faster, more intuitive, and more personalized....]]></description><link>https://www.weoptimise.ai/post/search-2-0-the-rise-of-ai-answer-engines-and-their-impact-on-search</link><guid isPermaLink="false">6a06b600ffdf5b83a024e7da</guid><pubDate>Fri, 15 May 2026 06:00:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_a582e0511abc4ae996848acdfc40eb6d~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Gregory</dc:creator></item><item><title><![CDATA[What Google's Own Research Reveals About Winning in 2026]]></title><description><![CDATA[d policy changes, Performance Max, brand equity and pricing power — the strategic intelligence every UK advertiser needs, pulled straight from Google's own data.]]></description><link>https://www.weoptimise.ai/post/what-google-s-own-research-reveals-about-winning-in-2026</link><guid isPermaLink="false">69ac3c0d7922a57a9d4bb89f</guid><category><![CDATA[Google Trends]]></category><category><![CDATA[Search Insights]]></category><pubDate>Sat, 07 Mar 2026 15:10:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_8024c7a1fdb84765976ba20349c10181~mv2.jpg/v1/fit/w_784,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[Google Ads in 2026: What AI, Search Behaviour, and Creative Trends Mean for Advertisers]]></title><description><![CDATA[Googles own 2026 predictions and Gregory Marketing spin on it all.]]></description><link>https://www.weoptimise.ai/post/google-ads-in-2026-what-ai-search-behaviour-and-creative-trends-mean-for-advertisers</link><guid isPermaLink="false">697b77c989cb09c5cdeb4753</guid><category><![CDATA[Google Trends]]></category><category><![CDATA[Search Insights]]></category><category><![CDATA[AI]]></category><pubDate>Thu, 29 Jan 2026 15:18:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_628fe768960b42918becc5c4aef14fa0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[To Pause or Not to Pause? The Christmas Dilemma for Google Ads]]></title><description><![CDATA[ Should I pause my Google Ads over Christmas?

It’s a logical thought. You might be closing the office, your fulfilment team might be on a well-earned break, or you simply don't want to pay for "window shoppers" while you're trying to enjoy your turkey.  But is that all there is to it?]]></description><link>https://www.weoptimise.ai/post/to-pause-or-not-to-pause-the-christmas-dilemma-for-google-ads</link><guid isPermaLink="false">6942bf4863177ee67e28f80b</guid><pubDate>Wed, 17 Dec 2025 14:43:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_33445f8074764c9e943b53b9c3f35a34~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Gregory</dc:creator></item><item><title><![CDATA[Unlock £8,000 Per Month: The Expert's Guide to Winning with Google Ads Grants for Charities]]></title><description><![CDATA[The blog highlights how the Google Ads Grant offers eligible charities, like We Are Beams, up to £8,000 per month in free advertising. However, expert Google Ads Grant Management is crucial to maintain compliance and avoid suspension, particularly the challenging 5% Click-Through Rate (CTR) rule. Gregory Marketing Ltd applies high-performance PPC strategy and AI-driven optimisation to ensure this free budget is maximised for measurable outcomes, such as recruiting volunteers, raising funds, ]]></description><link>https://www.weoptimise.ai/post/unlock-8-000-per-month-the-expert-s-guide-to-winning-with-google-ads-grants-for-charities</link><guid isPermaLink="false">691370c12e9bec7d846d211a</guid><pubDate>Tue, 11 Nov 2025 17:36:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_3100d18ba1dc4a78a48cb5b559970401~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[ A Saturday with Google Display Ads: The Glamorous Life of a PPC Pro]]></title><description><![CDATA[A behind-the-scenes look at how I spent my Saturday in Orpington completing my Google Display Ads certification — keeping Gregory Marketing Ltd’s Google Partner status up to date and our PPC skills razor sharp.]]></description><link>https://www.weoptimise.ai/post/a-saturday-with-google-display-ads-the-glamorous-life-of-a-ppc-pro</link><guid isPermaLink="false">690626c6c8a1fe1c55f98736</guid><pubDate>Sat, 01 Nov 2025 15:41:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_9b253c188baa41f9885f09bbeba38c7f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[Gregory Marketing Ltd - Our Client-First PPC Journey ]]></title><description><![CDATA[Our Family-Run Foundation Built on Expertise 
At Gregory Marketing Ltd, we are a family-run Google Ads agency proudly based in Orpington, Kent (UK). Our story began in 1998 when our founders, Chris and Joanne Gregory, started honing their PPC management skills. Officially established in 2008, we have grown into a trusted partner for businesses across the UK, specialising in Google Ads creation, management, and training. From our office in Bromley (London BR6), ]]></description><link>https://www.weoptimise.ai/post/gregory-marketing-ltd-our-client-first-ppc-journey</link><guid isPermaLink="false">68f646bf76646ed86e474dea</guid><pubDate>Mon, 20 Oct 2025 14:30:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_adba7ea184074de69237689cc070be4c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[Navigating the New Frontier of Political Ads: Microsoft and Google Respond to EU Regulation 2024/900]]></title><description><![CDATA[URGENT: Google and Microsoft Ad Policies have changed due to EU Regulation 2024/900. Microsoft is blocking political ads as of 7th October. Google requires stringent verification and transparency by 10th October. This guide details the mandatory actions, from logging in to Bing to submitting complex business documentation. Don't let your campaigns be paused—get compliant today with Gregory Marketing Ltd.]]></description><link>https://www.weoptimise.ai/post/navigating-the-new-frontier-of-political-ads-microsoft-and-google-respond-to-eu-regulation-2024-900</link><guid isPermaLink="false">68d565816a8b844fb515be33</guid><pubDate>Thu, 25 Sep 2025 15:59:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_54769b2c974c47b8b3371e99690c4113~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joanne Gregory</dc:creator></item><item><title><![CDATA[Maximising Your Search Campaigns in the AI Era: Your Guide to Google Ads AI and Beyond]]></title><description><![CDATA[The way people search is constantly changing, with new technologies and user behaviors emerging all the time. For marketers, adapting to...]]></description><link>https://www.weoptimise.ai/post/maximising-your-search-campaigns-in-the-ai-era-your-guide-to-google-ads-ai-and-beyond</link><guid isPermaLink="false">689dc5eb202fe9894ca4b63e</guid><pubDate>Thu, 14 Aug 2025 11:34:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/04f7a9_cf4df1ee12324c4d95517f186ec77324~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Gregory</dc:creator></item><item><title><![CDATA[Unpacking Google Ads: Impressions, Clicks, and Conversions]]></title><description><![CDATA[Strategically managing PPC accounts, focusing intently on optimising campaigns from a laptop. Unpacking Google Ads: Impressions, Clicks,...]]></description><link>https://www.weoptimise.ai/post/undertsanding-google-ads-accounts</link><guid isPermaLink="false">6880f9c8a1c535cc1b4b326f</guid><pubDate>Wed, 23 Jul 2025 15:18:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_2262cd0dc85f433db868fd20161fff4b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Gregory</dc:creator></item></channel></rss>